ThatInnovationLoft

Typically our customers come to us with one or more of these pain-points:

Data exists, but it doesn’t clearly guide what to do next.

Decisions take too long because information is scattered or incomplete.

AI tools were introduced, but they’re disconnected from real operational results.

Teams rely on gut feeling, and feedback from outcomes is rarely captured.

Typically our customers come to us with one or more of these pain-points:

Data exists, but it doesn’t clearly guide what to do next.

Decisions take too long because information is scattered or incomplete.

AI tools were introduced, but they’re disconnected from real operational results.

Teams rely on gut feeling, and feedback from outcomes is rarely captured.

Typically our customers come to us with one or more of these pain-points:

Data exists, but it doesn’t clearly guide what to do next.

Decisions take too long because information is scattered or incomplete.

AI tools were introduced, but they’re disconnected from real operational results.

Teams rely on gut feeling, and feedback from outcomes is rarely captured.

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What is a Decision Architecture?

A Decision Architecture makes the way your company decides visible and intentional. It shows who decides what, which data they rely on, and how feedback from outcomes improves the next decision.

What is a Decision Architecture?

A Decision Architecture makes the way your company decides visible and intentional. It shows who decides what, which data they rely on, and how feedback from outcomes improves the next decision.

What is a Decision Architecture?

A Decision Architecture makes the way your company decides visible and intentional. It shows who decides what, which data they rely on, and how feedback from outcomes improves the next decision.

What is a Decision Architecture?

A Decision Architecture makes the way your company decides visible and intentional. It shows who decides what, which data they rely on, and how feedback from outcomes improves the next decision.

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The result isn't just another dashboard - It's a decision system: data + workflow + timing + responsibility - all working together so decisions happen faster, with fewer errors, and less manual effort.

Faster decisions up to

When information is connected and clear, decisions move from days to hours.

Faster decisions up to

When information is connected and clear, decisions move from days to hours.

Faster decisions up to

When information is connected and clear, decisions move from days to hours.

Faster decisions up to

When information is connected and clear, decisions move from days to hours.

Fewer costly errors

Clean decision flows reduce rework, delays, and avoidable operational mistakes.

Fewer costly errors

Clean decision flows reduce rework, delays, and avoidable operational mistakes.

Fewer costly errors

Clean decision flows reduce rework, delays, and avoidable operational mistakes.

Fewer costly errors

Clean decision flows reduce rework, delays, and avoidable operational mistakes.

Faster signal to action by

Critical events trigger action immediately instead of getting lost in email, reports, or siloed tools.

Faster signal to action by

Critical events trigger action immediately instead of getting lost in email, reports, or siloed tools.

Faster signal to action by

Critical events trigger action immediately instead of getting lost in email, reports, or siloed tools.

Faster signal to action by

Critical events trigger action immediately instead of getting lost in email, reports, or siloed tools.

Reduce manual checks by

Decision Systems reduce the need to chase spreadsheets, dashboards, or fragmented data sources.

Reduce manual checks by

Decision Systems reduce the need to chase spreadsheets, dashboards, or fragmented data sources.

Reduce manual checks by

Decision Systems reduce the need to chase spreadsheets, dashboards, or fragmented data sources.

Reduce manual checks by

Decision Systems reduce the need to chase spreadsheets, dashboards, or fragmented data sources.

SERVICES

We map your key decisions, build the systems that support them, and ensure they keep improving.

TIER 1 - Decision Surface Audit & POC

We map how your key decisions happen today and reveal where delays, gaps, and costly errors originate.

TIER 1 - Decision Surface Audit & POC

We map how your key decisions happen today and reveal where delays, gaps, and costly errors originate.

TIER 1 - Decision Surface Audit & POC

We map how your key decisions happen today and reveal where delays, gaps, and costly errors originate.

TIER 1 - Decision Surface Audit & POC

We map how your key decisions happen today and reveal where delays, gaps, and costly errors originate.

TIER 2 - Full Decision Architecture

We design and implement a small, focused decision system using your existing tools and data.

TIER 2 - Full Decision Architecture

We design and implement a small, focused decision system using your existing tools and data.

TIER 2 - Full Decision Architecture

We design and implement a small, focused decision system using your existing tools and data.

TIER 2 - Full Decision Architecture

We design and implement a small, focused decision system using your existing tools and data.

TIER 3 - MANAGED DECISION FLYWHEEL

We maintain, refine, and expand your Decision Architecture so it keeps improving with every cycle.

TIER 3 - MANAGED DECISION FLYWHEEL

We maintain, refine, and expand your Decision Architecture so it keeps improving with every cycle.

TIER 3 - MANAGED DECISION FLYWHEEL

We maintain, refine, and expand your Decision Architecture so it keeps improving with every cycle.

TIER 3 - MANAGED DECISION FLYWHEEL

We maintain, refine, and expand your Decision Architecture so it keeps improving with every cycle.

Clear, staged engagements designed to reduce risk and build lasting value — no surprises, no lock-in, just practical steps toward better decisions.

Every organisation starts at a different point. Our three-tier approach lets you begin with a focused audit, gain clarity, and then scale into pilots or full architectures as your needs — and readiness — evolve. Clear scope, predictable pricing, and no long-term commitments unless they make sense.

A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step

A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
A clear starting point for organisations that want to understand how decisions are made today and improve one critical decision right away. This engagement builds shared understanding, exposes delays and risks, and delivers a first working Decision Architecture as a proof point.
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Turn a specific, high-impact decision into a fast, reliable, and repeatable system. Each engagement focuses on one decision and is designed to deliver measurable improvement within weeks. Tier 2 can be repeated for additional decisions as needed.
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Scale decision intelligence across your organisation with clear governance, continuous learning, and ongoing optimisation — a long-term partnership built on trust and measurable results.
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step

Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step
Tier 1 - Decision Surface Audit & POC
What’s included
Mapping of key decisions and how they are made today
Decision Surface Map and current-state architecture
Review of data, tools, processes, and responsibilities
Identification of delays, gaps, risks, and manual effort
Benchmarked assessment against effective decision flows
One scoped POC Decision Architecture for a critical decision
Clear roadmap with next steps and options for Tier 2 architectures
Take the first step
Tier 2 - Full Decision Architecture
What’s included
One end-to-end decision loop, clearly defined and owned
Integration of relevant data using existing tools and systems
Decision logic, thresholds, and escalation rules
Clear roles, timing, and handover points
Live decision view or lightweight dashboard where needed
Feedback loop to capture outcomes and improve the next cycle
Measured impact on speed, quality, and operational effort
Take the first step
Tier 3 - Managed Decision Flywheel
What’s included
Enterprise-wide DecisionOps framework
Integration into ERP / CRM / MES / data lake
Continuous learning dashboards
Model retraining cadence & monitoring
Cross-team capability building
Performance tracking (speed, accuracy, reliability)
Ongoing optimisation & support
Take the first step

WHY CHOOSE US

Our team has led innovation and delivery for organisations like Disney, Meta, NVIDIA, the World Economic Forum, Roche, and Takeda — experience we now bring to Swiss mid-sized companies.

Simple workflows, helpful dashboards, and lightweight automations — practical, focused, and easy to adopt.

Take the first step

ABOUT

At That Innovation Loft, we believe that better decisions create better companies. Our work is never theoretical — we help organisations turn their existing data into clear, confident action, without added complexity or noise.

We are a senior, multidisciplinary team with experience delivering major technology and innovation projects for Disney, Meta, NVIDIA, McDonald’s, Audi, E.ON, Takeda, and the World Economic Forum. We combine technology, design, and project leadership to help organisations reduce complexity and improve the way they decide and operate. Our approach is hands-on, collaborative, and focused on results — not theory.

Sebastian Giannoulatos

Founder & Lead Producer

Previously led innovation programs at Accenture, supporting teams for clients such as the World Economic Forum, Disney, and Meta. Specialist in immersive tech, AI transformation, and enterprise delivery.

Sebastian Giannoulatos

Founder & Lead Producer

Sebastian Giannoulatos

Founder & Lead Producer

Finance & Strategy Lead

Finance professional with experience at Novartis. Expertise in sustainability, compliance, and financial modeling. Ensures long-term impact and strategic alignment.

Alvar Bucher

Finance & Strategy Lead

Finance professional with experience at Novartis. Expertise in sustainability, compliance, and financial modeling. Ensures long-term impact and strategic alignment.

CLIENTS OUR TEAM HAS WORKED WITH IN THE PAST

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